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HOLOGRAPHIC
OPTIONS
Holograms meaning "whole images" are visual reproduction
of images in 3D by providing depth to the design. Embossing
of Holograms onto thermo-plastic surfaces is the preferred
route for commercial production for packaging and labelling
applications. Holograms are increasingly becoming popular
either as a tool for enhancing product visibility for premium
positioning or as a deterrent against counterfeits for product
protection. The inherent features of holograms of depth, clarity,
multi-colour imaging and high impact make it a unique medium
and when fused with print options, they open up a wide variety
of designing possibilities. Holograms are preferred for all
branding applications that have to provide an interactive
medium to the consumer to view variable images through flip-flop
designs, or where it is important to address security concerns
through speciality imaging. The popular hologram types include
the dot matrix, 2D/3D, and 3D that are widely used for packaging
and labelling options. Today, besides anti-duplication, holograms
are popular for gift-wraps and promotional packs & labels
for kids to provide eye-catching visual appeal. PPL is amongst
select few companies worldwide that offer a complete Holographic
Packaging and Labelling solution that is successfully integrated
across entire consumer packaging portfolio comprising of Flexibles,
Speciality Cartons and a variety of labelling options. Depending
upon their specific requirements, clients can either develop
customised holograms with us or chose one from the library
of stock designs that are readily available.
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